Particular
  Work
Magma
Faber & Faber
Orion Books
Flux
Leet Speak
Rough Trade
Collins
To-mah-to
Salford Universitty
Æolus
Æquitas
Contexo
Dalycom
Cornish Sadlery
Organise This
New East Manchester Top Water Lures Frankophilia
About
Contact
   
 
 
to-mah-to
1 2 3 4 5 6 7
   
 

The Brief was to create an identity for a new department store, which was focused on what is essentially British. The concept I approached for this brief was To-mah-to from the song ‘Lets Call the Whole Thing Off’ it focuses on the British way of speaking and general use of the English language. I went down the route of exploring the differences between the American-English and British-English and viewed it as an evolution of the language, then focusing my attention to the work of Charles Darwin and came to realise that the relationship with his work and the evolving language was vey similar as I was the environment thatcaused the change.